https://cathyzhao.com/work daily 0.75 2025-11-30 https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/18cb394f-c14c-466e-b355-f10e28e2a400/Frame+532.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/d4a37d12-dcf1-405c-b4a1-c6e14c85d0b9/40%25.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/8319fe33-ef43-4107-946c-734b4f3934ce/Group+118.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/76ab3864-2ed4-4696-a28d-a62e905e16bf/Screen+Shot+2024-02-18+at+10.35.11+PM.png Work - User Flow Based on my user research, persona, insights, and feature set, I sketched some wireframes and assembled a low-fidelity paper prototype using Marvel. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/11a4b4d5-1924-4ced-86f4-5caace3facc4/1_l9xm8lglMz0GSVm8Xeot-w.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/8f420849-f539-4843-baf4-d4de59f19f65/1_nrKRaLBxe_mwKpS8vdkuxg.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706844037208-PACLU261K2P6I1IEPP4P/Frame+1.png Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/161f4630-d94b-45e7-9006-f48a4dffc204/20%25.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/8ea3abdd-f820-41d4-9213-5305f07952f6/1_xl4B_yaoNyBu8Gp9_H277w.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1c58df1b-166b-4fb3-9c82-b32d3eb83f91/Frame+528.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/b04b4bd0-3614-4b14-ab3d-f813462e0db6/Frame+533.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/6d8cf6cc-8c41-4d3d-84bc-ea03796f0671/5f18a72ca4d4f95a5d62c50b_process_2400x800-p-1080.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/cfd7942c-1add-4658-a7b1-94821117bb9f/Frame+42.png Work - Make it stand out The persona method was used to understand the user, his problems and motivations, create well-thought-out UX and be friendly. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/8f096ce3-e35a-4225-85c8-2dc99926a5f7/Frame+530.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/af007a1c-f003-49e5-aa12-0ec543ded00c/Frame+524.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/c7412be5-56c2-441d-9130-cfe0cc8ed41b/1_a64wQN3SzF_UjybNX2MT9Q.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/7f2cac0f-4fee-4ac0-8731-422e628ecfe0/64.6%25.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/569a6c38-c9b0-49e0-88d3-cace2f196e75/digital+ad.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/e17329b9-25ff-4274-a946-0bce372422fc/ads.gif Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706640508171-63MZYE787V0ACU2H2GL0/Digital+Marketing+report.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/3eed53a7-fb2a-4eb5-8071-a55023544a65/Poster%2BUS%2B11x17in%2B1%2B-%2B0%C2%AF%2B-%2BView%2B3-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/885bc1fe-e51e-47d4-ba6b-cf53e55089ed/109+taylormade+.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/4792dc1d-a2b9-4f51-a575-e8feaf4db90a/Sweatshirt%2BMock%2BUp.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/64e3e067-f95a-4b09-a7c0-d47a24190442/Poster%2BUS%2B11x17in%2B1%2B-%2B0%C2%AF%2B-%2BView%2B2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/9fac3ac4-8f86-475b-a477-bf3da2382f4e/Embroidered%2BLogo%2BMockUp.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/67c61f12-192d-471a-b42e-99b2fa0aaf8a/business%2Bcard%2Bmockup_3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/d5e4c7ca-371c-4418-a4c3-8e296ac9a300/Branding%2BIdentity%2BMockUp%2BVol-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/0976b17a-e41e-45d1-8df3-d5cb7aca764f/A4-Flyer-Presentation-Mock-up.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/4b994493-109f-4e20-8fd4-e2c86658f50f/page+4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/6d84c7a0-c240-469c-a888-cdd4380e96b7/Page8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/2e6129a2-660e-4306-bc7e-d6c35ef80266/page+3.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/070ab958-42de-4efe-a41a-861221df1c87/page5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/d7a1bbb6-9c43-4c79-9b7c-1c80c0c2f825/Magazine+Full.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/6476e84e-d69b-4d29-9125-88e40aecbe8f/Untitled-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/65093029-9230-44d7-8ab0-279c2a6cc422/2.+bag.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/89eece8e-57ac-4bd8-9e42-8febfe41ea7b/bag_detail.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/7b4a68bc-ebab-45e8-aafa-6a046ffe1db7/book_detail.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/348f9842-709d-482d-967b-8096cc47bb8e/bag+.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/9a8a1b59-cb8f-46c3-9173-e31ec817429d/tag.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/8c1f3ac2-7eec-4c0b-b768-7c4cf2b0680f/flyer.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/98e65ad2-fbe1-47dc-b63d-3dc17eec6b13/sub+mark.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/fff26497-2c7b-4cd7-8fb1-2c06dfaa55e9/book_+2+.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/d2e96d5c-69bd-4288-8461-e8b3afac437d/1.logo.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/19aaf99e-e9ba-4864-b07e-88ee95d561c9/product+.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/2a56a7f6-9c97-4394-95aa-480010627a37/Universal+.jpg Work - Make it stand out A Sample of Interface design for Zynga games targeting a universal audience. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1cff09c6-3863-4974-8f16-d28cf9f0a11a/Usability+Testing+Desktop.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/b388078f-5133-45cd-8bfd-42d17ad4f9f3/wwf3+_+gdpr+.jpg Work - Make it stand out A Sample of Interface design for Zynga - Words With Friends 2 Word Game. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/bbec33bd-9648-421c-b7f8-aabe451fdfa8/wwf2.jpg Work - Make it stand out A Sample of Interface design for Zynga - Words With Friends Word Game. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706841265899-HTTQ6GGDXAYF0C50DI82/zynga_1.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/e727e6a5-85da-45ef-b29c-7fc7d223927d/Mockup+14.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/568a79b2-f37a-4622-bb0e-ce1806c2992b/1P_+Personal+quiz.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/6caec340-68aa-49ea-b49d-2d39fe7ae790/full_2500.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/8e0fdc7c-5c2b-4728-bb1e-f5e23193906f/1P_+fake+birthday.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/12d21db6-59a9-4d56-a3a1-cfc8f6a3a4f3/Jumbo.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1429447f-094e-437a-896c-6954146f1ff2/poper+mini+game.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/e1716590-0c6f-43d4-9d67-e2d44c837c76/match3+mini+game.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/4377817b-d1f1-4734-82b0-2df3a14043c7/media.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/f58def54-7555-43fc-96ae-1fd1ddaa4559/03.+max+box+template.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706887105324-ZHRUVKGTP0H1SLC6EQ98/max_brand+stantory.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706665058526-0KV5GFFH3AFITAPVZGMG/Max.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706646977303-M0VQWDNL5ANFT2KDA6H8/social+media+.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/52b0d3fd-0764-48fe-84eb-0f9242597eee/05.+Brake.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/2a614344-54e9-413f-933e-60777060e3d3/06.+Xenon+box.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/c8d879c1-8db3-4ef3-af9b-233f3cdc5627/Photo_2014_06_20_3_04_21_PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706945446659-GVX59DG5MC3BU1MDCIW7/2.+Mail+marketing.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/b36ac9d7-60b0-4fc2-8fa2-4fe0a9e32a5f/rollic.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/7d8ce242-d4e6-4ae1-a307-60235b079183/progress.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/00632b26-7f44-422c-b7b7-ee8456de4c46/word+wheel.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/50585cc0-749a-4743-9e9d-acdb5c7f38e6/mma_flo_hands_together_916.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/458b0924-d770-4fcf-a9f6-973d2ca3e212/Ballnoon.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/3c4d39f0-7312-49f6-830c-28842470e01a/challenge.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/fe0f2ea9-d79a-4a36-af97-ac5297964301/zigzag.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/fbf8c318-2895-4beb-a51d-33a65f7d1fcc/Mockup+35.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/7e569ad1-fa7f-4281-a797-88973b768361/landing_3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/5e7adc85-75e5-4686-a362-f3c95fe9a03d/Mockup+21.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706648037617-MF3PSHDDCSSZJ3C4YMJ1/Mother+Teresa+logo.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/1706648130350-3ET5YS6IBAB7DXFC07TL/Business+Cards.jpg Work https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/2b6271ca-0ab4-4495-9e80-c4567939501f/mothers-teresa-all.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/7d8d9982-7d78-4342-8084-530c3ae868d9/Mockup+32.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/c630ca64-2b24-4ab9-bf25-38ef90520483/Screen+Shot+2024-02-12+at+10.01.28+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/067e3c66-9616-4b82-bf4e-4b2586d65d55/media.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/81fa63f1-03d2-4404-a091-e142d120e2b3/zynga+copy+5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/c0cbde27-635a-43c9-99ea-53f40e637933/hb.jpg Work - Make it stand out Creative Format: 15 Second Video with End Card / Market Measured: US / Inventory: Zynga Game https://images.squarespace-cdn.com/content/v1/59c588f7edaed88dfdeb2e5e/53b3ec5f-13b7-4713-8169-b2ea53735e25/zynga+copy+3.jpg Work - 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