Riceland:
It's just more than rice

branding & packaging

This project raises awareness of fair trade rice in Asia, where rice farmers are victims of an unfair trading system that does not reward the reaping and commercialization of rice.

For the year-end show thesis, my strategy with Riceland is to target a more affluent demographic that can afford high-quality, ethical products. The initiative would also help farmers find their way out of debt by teaching them how to build farming structures out of reusable materials.

My Role

Graphic Designer (Solo)

Project

Graphic Design Complete Program
- GBC Year End Show Thesis

Tool

Illustration, Photoshop, Indesign, Screenprinting, Sewing Machine

Timeline

2012

AWARD

"GBC'S 2012 year-end show — Best Cooperation"
"RGD's 2012 Student Awards—Shikatani Lacroix Award for Packaging"
"2012 Social Good Design Awards from RGD + Gladstone Hotel"
”2012 ADCC National Student Competition Sliver”