EU Raw MateriaIs Week | Invest in Canada

Playable Ad

The Raw Materials Week is an annual event that brings together stakeholders from European institutions, industry, governments, academia, and civil society to discuss the latest developments in raw materials policy and innovation in the EU.

As a lead designer, I lead the creative development of high-impact branding delivered visuals for major domestic and international events to promote Canada as a top global destination for foreign direct investment (FDI).

My Role

Brand officer | Graphic Designer

Company-Invest IN Canada

Brand Manager: Danny Starr
Event Manager: Nicola Murphy

Tool

InDesign, Photoshop

Platform

Print

PROJECT 2

Fishing for Saving
Playable Ad

I transformed Progressive's insurance messaging into an engaging 30-second fishing game, blending carnival-style mechanics with branded savings elements. Designed intuitive tap-and-catch gameplay with strategic depth, maintaining Progressive's visual identity while delivering a fun, rewarding experience. The ad achieved a 42% completion rate and 2.3x higher CTR than traditional formats, proving gamification's power for financial messaging.

PROJECT 3

Water Balloon Pop
Playable Ad

For Progressive's seasonal campaign, I designed "Aim to Pop," an interactive carnival game that transformed insurance messaging into playful engagement. Players used intuitive water pistol mechanics to pop balloons and reveal rewards, while Progressive's character Jamie guided them through the experience. The vibrant design blended nostalgic midway fun with modern brand aesthetics, creating an accessible way to explore policy benefits through hands-on gameplay.

This innovative approach refreshed financial storytelling by marrying seasonal joy with strategic brand objectives. The satisfying shooting mechanics and discoverable rewards system drove strong engagement, proving that complex information could become compelling when delivered through interactive entertainment. The project demonstrated how thoughtful gamification could make insurance content both memorable and enjoyable for users.

PROJECT 4

Zig Zag Skiing
Playable Ad

For Progressive's winter campaign, I designed an immersive skiing game that transformed insurance messaging into an exhilarating downhill adventure. Players swiped to navigate a first-person slalom course, dodging snowmen and obstacles while enjoying vibrant mountain visuals. The intuitive one-touch controls made complex maneuvers accessible, blending the thrill of winter sports with subtle brand integration.

This dynamic approach reimagined financial content as an interactive experience, where smooth gameplay mechanics naturally reinforced Progressive's brand values of precision and control. The striking alpine environment and satisfying obstacle-dodging created memorable engagement, proving active participation could make insurance messaging both exciting and effective. The project showcased how sports-themed gamification could deliver brand objectives while providing genuine entertainment value.

PROJECT 5

Word Wheel Puzzle
Playable Ad

For this campaign, I designed an engaging word puzzle experience inspired by the wheel mechanic from Words with Friends. Players spun a letter wheel to form words that fit strategically onto the game board, blending vocabulary challenges with Progressive's insurance messaging. The clean interface and intuitive drag-and-drop mechanics made complex word-building accessible, while the familiar puzzle format created instant appeal for a broad audience.

This intellectual twist on advertising transformed policy terms and benefits into discoverable gameplay elements. By rewarding players for finding all hidden words, we created a satisfying loop that educated while entertaining. The project demonstrated how brain-teasing games could make financial literacy both approachable and rewarding, delivering brand messages through active participation rather than passive viewing.