FOX | Zynga

Best Shazam Campaign Playable AD

Designed and developed an engaging playable ad experience for “Best Shazam” TV show, leveraging interactive gameplay to capture audience interest while driving brand awareness. Focused on aligning the ad’s mechanics with the show’s theme, ensuring an immersive and memorable promotional experience.

My Role

Graphic Designer | UI Designer

Company- Zynga

Creative Director: Matt Sharpe
Architect: Prasad Maruvada | Dale Darling

Tool

Photoshop, Figma

Platforms

IOS, Android

tHE mISSION

Increasing awareness and conversion rate

Boost awareness and conversions for Fox’s new show by creating an interactive preview that captured the excitement of Best Shazam—turning players into potential viewers.

What I Did:

• Built an interactive teaser that dropped players right into the vibe of Best Shazam, like a mini demo of the show’s hype.

• Designed gameplay loops to hook attention fast (because you’ve got, like, 30 seconds to make an impression).

• Made sure every tap and swipe left players curious enough to Google “Best Shazam release date” afterward.

Why It Worked: Playable ads aren’t just ads—they’re experiences. This one didn’t just sell a show; it gave players a taste of the magic, so they’d want the full meal.

The Mission

How do you turn a high-energy music trivia show into a playable ad that’s instantly fun, recognizable, and gets players hyped for the series?

Design Approach

Designed a 30-second interactive trivia experience that distilled the show's high-energy competition into instant mobile gameplay. Immersed in the show's format to craft authentic head-to-head challenges against the virtual host, complete with vibrant set visuals and the signature timer tension. Prototyped snappy interactions and a bold logo animation to make the brand instantly recognizable while keeping players engaged. The result was a playable ad that didn't just promote the show—it let players taste the thrill of being a contestant.