Custom End Card | Zynga

Interactive AD

Custom End Cards can be served immediately after a non-skip or skippable video to reinforce the brand. To ensure users click without hesitation, it is important to use design and wording that seamlessly connects with the brand.

I specialize in designing high-impact end cards that appear after video ads, strategically reinforcing brand messaging while driving user action. My role involves collaborating with brand partners and internal game teams to transform their assets into multiple compelling end card variations.

My Role

Graphic Designer

Company - Zynga

Creative Director: Matt Sharpe
Architect: Prasad Maruvada | Dale Darling

Tool

Photoshop

Platform

Apple, Android, Tablet

What’s the End Card?

Engage users and make a lasting impression with a custom interactive experience. Create a one-of-a-kind branded mini-game or static image to pair with video or run as a standalone unit.

Interactive Brand Experiences

Reaching new markets requires more than precision targeting — brands must invest in the proper media channels to achieve scale. The campaign had two core objectives: to boost brand awareness through completed video views and to solicit engagement through interactive creative.

As a designer of custom end cards, I craft the crucial moment where video ads transform into meaningful engagement. These branded mini-games or visually striking static units serve as the bridge between awareness and action—turning completed video views into measurable results like app downloads or website visits.

My approach focuses on creating cohesive brand experiences that achieve three key objectives: strengthening brand recall through memorable interactions, driving conversions with intuitive CTAs, and maximizing campaign performance with proven engagement lifts.