109 Bookstore
Digital Philosophy & Metaphysical Sciences App
The 109 Bookstore app provides global users exclusive access to a diverse collection of digital books and unique products centred on Chinese Philosophy, Astrology, and Metaphysical Science.
As the UX designer for this global digital bookstore, I created an immersive platform giving users exclusive access to rare Chinese philosophy texts and metaphysical science materials. My work focused on designing an interface that balanced discovery with deep study—transforming complex content navigation into an intuitive, visually harmonious experience.
My Role
UI / UX Designer
Team
Senior designer: Mark Yang
Tool
Sketch, Invison, Flinto, Photoshop
Timeline
2015 - 2016
UX Design for Cultural Discovery & Loyalty
I designed this specialty app to make Chinese philosophy and metaphysical sciences accessible through an interface that blends tradition with modern UX. The serene, ink-inspired color palette and scroll-like transitions create a meditative browsing experience, while intuitive navigation and custom astrological icons ensure usability.
To build loyalty, I recreated the charm of physical book discovery through interactive 3D shelves and a "Study Room" that saves progress across devices. The result was a 25% increase in session time and 60% weekly returning users – proving that cultural authenticity and thoughtful UX can transform niche content into engaging digital experiences.
How can we enhance user engagement and
foster lasting brand loyalty within the
109Bookstore app?
The Solutions
Given its focus on a niche market of Chinese philosophy, astrology, and metaphysical science, the solution to enhancing the user experience for the 109 Bookstore app involved a comprehensive UX design approach.
1. Interactive Reading Experience: Integrated interactive features such as annotations, bookmarks, and highlighting for digital books.
2. Personalized Recommendations: Tailored book and product suggestions based on user preferences and browsing history.
3. Streamlined Checkout Process: Introduced a one-click checkout option and simplified form fields to expedite the purchase process.
The design
High-Fidelity Design
I designed a high-fidelity prototype by using Sketch.
